Graphic/Brand Designer

Job Summary

The Graphic Designer will be part of an expanding and specialist Hospitality team within greymatters. The role will work closely with a team of motivated and experienced design professionals in our Bangkok Studio. Working as part of a collaborative design team, you will help interpret Client and Operator Briefs in creating Brand Design schedules and Documentation through innovative and impactful design solutions, across a variety of exciting projects.

Key Responsibilities

• Create and evolve distinctive brand identities for new and existing hospitality concepts (hotels, resorts, restaurants, etc.).
• Develop core brand assets including logos, iconography, typography systems, color palettes, and visual motifs.
• Craft unique visual languages that reflect each property’s story, location, and guest experience.
• Apply brand identity across a wide range of touchpoints including:
  • Guest-facing collateral: key cards, welcome kits, in-room guides, signage, stationery.
  • Food & beverage: menus, coasters, packaging, uniforms.
  • Wayfinding & signage: interior/exterior signs, directories, room numbers.
  • Digital platforms: website design direction, email templates, social media branding.
  • Marketing materials: brochures, posters, launch campaigns, event branding.
• Partner closely with:
  • Interior designers to ensure seamless integration of visual branding into physical spaces.
  • Vendors and production teams to bring printed and fabricated materials to life with high fidelity.
• Participate in naming, brand storytelling, and positioning exercises.
• Create moodboards, visual concept decks, and brand narratives for client/internal presentations.
• Contribute to brand audits and market research to ensure differentiation.
• Build and maintain comprehensive brand guideline documents for internal and external use.
• Define usage rules for logos, typography, imagery, tone of voice, and applications.
• Ensure consistency across all branded assets by reviewing and approving designs from other departments or agencies.
• Stay up to date with design and hospitality industry trends.
• Recommend and implement new materials, formats, or technologies to elevate guest experience.
• Explore sustainability-driven design solutions aligned with brand values.
• Communicate progress, seek feedback, and ensure alignment with project goals.
• Maintain organized design files and archives for ongoing and future use.

Education/Qualifications

• Tertiary related qualification (BA, BSc) in Graphic Design, Visual Communication, or a related field.
• Related memberships or affiliations to Professional Organisations preferable

Experience, Knowledge and Skills

• At least 3-5 years’ experience in graphic design, preferably with Hospitality, lifestyle, or luxury brands, both urban, resort properties, and F&B exposure.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong portfolio showcasing branding, print materials, and collateral design.
• Attention to detail and strong understanding of layout, typography, and color theory.
• Good calligraphic skill.
• Ability to handle multiple design projects in a fast-paced environment.
• Passion for hospitality branding and visual storytelling.
• Experience with packaging and wayfinding design (a plus).

Written and Verbal Language Skills

• English: Good communication in written and spoken English and computer skills
• Thai: Fluent written and spoken Thai
• Other languages an advantage

Exposure (Other indirect experiences that would be beneficial to the role)

• A demonstration of a ‘passion for design’ and a sincere interest in Hospitality Lighting design would be considered a major advantage